Luggage Research

NORI · Women & Luggage Research
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Women & Luggage · Research 2026
Real talk.
About your luggage.

We're designing medium and large bags for women who are tired of compromising. No right answers — just your honest experience.

⏱ 5 minutes🔒 Anonymous18 questions
Complete this & earn a reward
Answer all 18 questions to unlock an exclusive coupon code — an additional 10% off, over and above any running offer, on any NORI product. Valid till 30 Sept 2026.
Question 1 of 18
How often do you travel with a medium or large checked bag?
Question 2 of 18
What is your height?
Question 3 of 18
Which bags do you currently own?
Question 4 of 18
How often do these happen to you?
I struggle to lift my bag onto a check-in belt, car boot, or train rack without help.
The trolley handle height is uncomfortable — too tall or not enough stops.
My wheels struggle or get stuck on cobblestones, ramps, or uneven floors.
I've felt pain in my back, shoulder, or wrist from handling my checked bag.
😊 No problem😤 Really bothers me
Question 5 of 18
Now the bag itself — how often?
The bag's own weight eats significantly into my airline weight allowance.
I worry about being over the weight limit before check-in.
My zippers are difficult, sticky, or unreliable when the bag is fully packed.
My hard-shell bag looks scratched or worn out after just a few trips.
😊 No problem😤 Really bothers me
Question 6 of 18
At the airport — how often?
I've been charged an unexpected overweight fee at check-in.
Managing my bag, handbag, and phone at the same time is a real struggle.
My bag looks identical to others on the conveyor belt — spotting it causes stress.
😊 No problem😤 Really bothers me
Question 7 of 19
Be honest for a second.

Would you pay ₹1,000–2,000 more for a bag that genuinely looks beautiful — not just functional?

Now build your bag.
If you could only get 6 things right — tap them in order. What comes first?
·
Lightweight — as light as possible
·
Durable — lasts for years
·
Ergonomic — built for my body
·
Secure — locks and tamper-proof
·
Smart — scale, GPS, USB
·
Stylish — a design I genuinely love
Describe your dream bag in one sentence.
Question 8 of 18
Which features would change everything?

Pick your top 5 across all three groups.

Pick your top 5
Smart & Safety
Comfort & Convenience
Durability & Design
Question 9 of 18
Has your bag ever rolled ahead of you on a ramp?
My loaded bag runs ahead or away from me on slopes, ramps, or inclined walkways.
😊 Never😤 All the time
Would a wheel brake be useful?
Question 10 of 18
What if your medium bag could expand into a large?

Same height as a medium. A zip expander increases width when needed — large capacity, medium size.

Would this replace your large bag?
Question 11 of 18
Does your trolley handle ever feel uncomfortable?
My current trolley handle never quite sits at the right height for comfortable rolling.
😊 Handle is fine😤 Never feels right
How important are multiple height stops?
Question 13 of 19
What brand is your current medium or large bag?

The one you travel with most right now.

Question 14 of 19
How much would you pay for a medium bag that solved all of this?
Question 15 of 19
Pick an emoji that describes your bag's personality.
Question 16 of 19
If your bag had a name, what would it be?

Go with your gut — funny, dramatic, or painfully accurate.

Question 17 of 19
Your friend is buying her first large checked bag. What do you warn her?
0 / 400
Question 18 of 19
Tell us about a moment your bag totally let you down.
0 / 500
Question 18 of 19
Money is no object. Which brand is your dream luggage?
0 / 200
Question 19 of 19 — The most important
One thing luggage brands must fix for women.
0 / 500
Almost done
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NORI · Research 2026
Thank
you.

Your answers will directly shape how we design luggage for women. That matters more than you know.

THANKYOUFROMNORI gives you an additional 10% off — over and above any running offer — on any NORI product, on any day, valid till 30 September 2026.
Your discount code
THANKYOUFROMNORI

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