About Us

NORI
(nō-ree)

In Japanese, to wrap, protect.

The gap

Travel gear was built
around everyone but her.

Heavier shells. Fewer pockets. Function before form — designed without ever asking the woman who'd carry it.

NORI
Why we did this

The bag we wanted
didn't exist.

Either functional but ugly. Or pretty but didn't actually solve anything.

So we built it ourselves.

Behind the brand

Two women.
Twenty years of building.

One problem. Two angles — design and brand.

Rashika Nayak
Rashika Nayak
Co-Founder · Design & Product

NIFT-trained. Former CEO of ETC Design Studios, earlier at Urbantribe. 800+ bags designed — several sold in the millions.

Meenakshi Vyas
Meenakshi Vyas
Co-Founder · Brand & Customer

12+ years across Myntra, PharmEasy, ShopClues, Reliance Retail. A self-confessed bag maniac, now obsessed with the NORI customer.

Backed by

Conviction from those
who've built before.

Every backer has built a brand you know.

Rebalance
Lead Investor
Rebalance
Institutional partner
Vijay Shekhar Sharma
Lead Investor
Vijay Shekhar Sharma
Founder, Paytm · via VSS Investco
Angel investors
Anil Goteti
Anil Goteti
Founder, Scapia
Soumya Kant
Soumya Kant
Co-founder, Clovia
Aneesh Sheth
Aneesh Sheth
Co-founder, Dr. Sheth's
Kshitij Ladia
Kshitij Ladia
Founding team, Broadway
Quietly, the customer agrees

And so do thousands of women.

3,000+
Orders shipped
350+
Pincodes · India
20%
Repeat in 60 days
9+
NPS
Built inside-out

The way she actually packs.

We started with how women pack. Then built outward.

Organisers
Where it began
The Organisers

"Every trip begins with how you pack."

Weekender
Then short trips
The Weekender

"One bag, many lives."

Wheelie
Then the long ones
The Wheelie

"1.5 years to get this right."

Accessories
For the small details
The Accessories

"Because the small things matter."

What we believe

Function isn't a feature.
It's the foundation.

Every detail, deliberate.

— 01
Built with Intention
Nothing on a NORI is decoration. Every feature exists because we asked: does this actually solve something?
— 02
Crafted for Movement
Wheels tested for 32km. Handles jolted 1,500 times. Drops from 62 metres. We test until we're sure.
— 03
Designed for Her
Built from scratch around how women actually travel. Not a men's design with a softer colour. Different question, different answer.
As Seen In

NORI has done something rare — made luggage feel personal. The thoughtfulness in every pocket, every zipper pull, every colour choice tells you this was designed by someone who actually travels.

Meenakshi Vyas Co-Founder, NORI
Come along

She shouldn't have
to choose.

Function or fashion. Carry both. Keep moving.

Shop NORI Free shipping · 350+ pincodes · 30-day returns · 100-day luggage trial
As Seen In

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